Six 8

By Monique Orton

Introducing Six8 – A Live Music Platform
Explore here…

The team behind Six8, a live music community, are beyond proud to present to you Six8 – A live music community. Uber for live entertainment, Airtasker for artists, AirBNB for venues: Six8 is live music entering the sharing economy.

Users can sign up as an artist or a host. Artists will be able to create a profile, fit with socials media links, music assets though most importantly; an hourly rate.

Hosts can search for artists based on genre, availability, price range or location.

From there, artists and hosts can connect to organise live music be it for a café, a bar, a bookshop, an office, a restaurant, a pub, a home or a park…Ladies and gentlemen, our Managing Director Keith Sue…

“I really love what we’re doing here. I love this idea that artists can be set free from all the barriers which prevent them from sharing their passion. And that everyday people, like you and me, can use their imagination to create new experiences with live music. The aim of the game is to bring live music into spaces where there previously was none, all the while creating unique experiences for performers and listens. It’s damn exciting!”

All are welcome and encouraged to sign up to the platform. Six8 will be showcasing the platform at locations throughout the Australia over the coming months. The first of which took place at Paddington’s beloved Ampersand Bookstore & Café with the stunning neo-soul singer Soma Sutton performing amongst the library.

Artists on the platform will be booked to perform.

Six8 Showcase #2 – Thursday, 25th May – Arcadia, Redfern – Sydney
Free entry – The Low Down Riders / Sam Newton / Jack & Danielle

Read more from the source: http://www.musicthinktank.com/blog/six-8.html

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MusicThinkTank Weekly Recap: Safe In The Sound

By Music Think Tank

Read more from the source: http://www.musicthinktank.com/blog/musicthinktank-weekly-recap-safe-in-the-sound.html

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Safe In The Sound: 4 Tips For Musicians To Keep It Together While Performing

By Rachelle Wilber

Musicians have a lot on their plates. Those plates are especially full during a performance schedule. These four tips will help you to stay safe and keep it all together while performing.

Including People Who Are a Positive Influence

The rock ‘n’ roll lifestyle has long been associated with many different negative influences. Even the strongest person may occasionally fall prey to one or more bad influences, given enough time and pressure. One action that you can take in order to keep it together while on a long tour or even during a single performance is to include people who are a positive influence in your life. Consider inviting your parents, siblings or significant other to your performances. Maybe one or more of these people could even travel with you while on the road. A grounding influence will make it easier for you to avoid situations that could be harmful to your reputation or your health.

Avoiding Alcohol and DWI Charges

It is also important to avoid alcohol and driving while intoxicated charges while performing. These criminal charges could quickly curtail your performance schedule. A DWI lawyer in Austin knows that the charges could also put a damper on your reputation. Many adults enjoy an adult beverage or two, especially to celebrate the conclusion of a special event. If your performance involves a party afterward, be sure to have the bartenders stop serving alcohol after a couple of hours. The bartenders should also deny beverage service to anyone who is intoxicated. Arrange for a designated driver ahead of time. You could also consider leaving your keys with a responsible adult and using a taxi service to get back to your hotel or house. Even if you took a limousine to your hotel, it would be less costly than a lawyer, bail and fines from an alcohol or DWI charge.

Taking Breaks and Vacations

If you have a lot of performances scheduled, be sure to include plenty of time for breaks. Try to avoid doing more than three or four shows in a row if possible. For example, if you do three shows in one week, try to schedule three or four days off. Having a few days off gives your body the chance to rest and recover from the rigors of performing on stage for a crowd. Singers especially need this time off in order to avoid laryngitis, vocal cord nodules and other hazards of overuse of the voice. After doing a cross-country tour, plan for at least a couple of weeks off at home and perhaps another week as a vacation. This will give you the chance to reconnect with your family, catch up on sleep and get your creative juices flowing again.

Prioritizing Your Physical and Mental Health

Even though you may live for music and performing, you need to prioritize your physical and mental health. Take care of your body by eating nutritious foods and getting at least seven hours of sleep per day. Be sure to schedule checkups with your family doctor once per year and your dentist twice per year. Preventive care can help to identify potential health problems that could curtail your ability to perform on stage. Also be sure to take some “me” time for your mental health. Being on the road with strong personalities could take a toll on your mind. Go for hikes, read books or schedule a massage for relaxation.

Once you have achieved your dreams as a successful musician, you will need to continue doing your best. This includes being safe while on tour, and avoiding temptations that could impact your career. Sticking with positive influences and taking a break from the workload can help.

Read more from the source: http://www.musicthinktank.com/blog/safe-in-the-sound-4-tips-for-musicians-to-keep-it-together-w.html

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Hit The Road: 3 Tips For The Ultimate Summer Following Your Favorite Bands

By Emma Sturgis

Summer is a time for adventure. When you aren’t busy dealing with school assignments, this is a perfect time to make some memories. Going to concerts is right at the top of the list for many music lovers. However, you can really take this to the next level by deciding to follow your favorite band on tour. This can be a fun way to be a part of your favorite band’s tour while seeing many different cities along the way. While this is a grand adventure, it is always important to stay safe when you are on the road for long periods of time. Here are three tips for the ultimate summer while following your favorite band.

Make A Budget And Stick To It

One of the easiest mistakes to make while on the road is overspending and running out of money. This is something that you absolutely do not want to have happen when you are thousands of miles away from home. Make sure that you plan your budget out carefully before you leave on your trip. No matter what, you need to stick to this budget. You should also have an emergency supply of money in the event of an unforeseen auto repair or other problem.

Drive Carefully

When you are spending hours a day driving, it is important that you are alert behind the wheel. If you are traveling with other friends, find out how to add them to your insurance for the summer so that they can help with the driving. You will need to make sure that you are especially careful when traveling near semi-trucks. Trucker accidents are events that can greatly impact your life and many times cause death. Be very attentive when you are sharing the road with these large vehicles. If you do get in an accident, speak with a tractor trailer accident lawyer to help you move forward.

Less Is More

During your summer road trip, you will not have very much space in your vehicle or hotel rooms. This is especially true if you are traveling with your friends. While you might want to pack different outfits for every concert of the summer, this could be an unrealistic goal. Make sure that you are only packing your essentials. This will help you keep track of all of your belongings much more easily. Refrain from buying too much band merchandise when you are on this summer tour as well. The less clutter you have in your car and hotel room, the better your summer adventure is going to be.

Summer is such a fun time in and of itself, but traveling to see some of your favorite bands can make it even more fun as well. Above are some tips to consider if you are following your favorite bands this summer. If you make a budget, drive carefully, and pack wisely you should be set to have an enjoyable summer with many memories to last.

Read more from the source: http://www.musicthinktank.com/blog/hit-the-road-3-tips-for-the-ultimate-summer-following-your-f.html

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3 Easy Fixes To Make Your Music Website Even Better

By Bandzoogle

This post by Dave Kusek originally appeared on the Bandzoogle Blog

You’ve probably heard this a thousand times before… as a musician, you need to have a website.

Sure, it’s easy enough to put together a website for your music, but making a REALLY EFFECTIVE website? One that will help you actually engage with your fans and sell more music? That’s a little more difficult.

So I’ve got some easy and quick fixes you can do to take your website from good to GREAT.

To help you make sure your website is a powerful tool that will help you grow your fanbase, connect with your fans, and sell more music, merch, and tickets, Dave Cool from Bandzoogle and I are hosting a free website webinar on Thursday, May 18 at 1PM EST. See the agenda below…

Sign up for free to join us live, or sign up to get the free recorded replay.

But in the meantime, here are some musician website basics and best practices you can start using right now.

Give Each Page a Purpose

I want you to start thinking of your website like a tool – something that will help you promote your music, connect with your fans, unlock opportunities, or sell music and merch.

[The Complete Guide to Selling Your Music Online]

And that means each and every page needs to have a specific purpose – something that you want to accomplish through the content on the page or some action you want your fans to take after viewing the page.

So if you have a gig page, the purpose should be to sell tickets to your upcoming gigs. You should have a gig calendar with buttons to purchase tickets, and possibly an email signup form where you offer some kind of gig-related incentive in exchange for an email address (like early access to tickets, or notifications of secret meetups or events).

In the same way, if you have a press page or EPK, all the information on that page should be 100% focused on getting press coverage or a review. You don’t need an email signup form, a gig calendar, or social media feeds.

[How to easily build an EPK using Bandzoogle’s Preset Page Templates]

As a little exercise, take a look at your own website. For each and every page, ask yourself, “What is the purpose of this page? What am I trying to get my fans to do? What am I trying to accomplish?” If you cannot think of a specific purpose for a page, change it, consolidate it into another page, or just remove it entirely.

Keep Your Navigation Simple

This builds off the previous point, but you really want to keep your website’s navigation as simple and straightforward as possible. The last thing you want is for people to click off your website because they can’t find what they’re looking for.

As a rule of thumb, don’t have more than 8 buttons in your navigation and limit the amount of sub-navigation pages you have if possible.

So instead of having a “Gig” tab with sub-navigation pages for gig calendar, live recordings, book a house concert, and live photos, consolidate to pre-existing pages. Your live recordings can go to your music page, your live photos can go to your media page, and house concerts could become a separate tab if it’s something you want to really focus on.

Focus on Engagement

Once you’ve simplified and streamlined your website, you need to ask yourself, “What will keep my fans coming back again and again?”

For the most part, musicians will keep their website pretty static and maybe update it every few months. That’s definitely a good start, but first and foremost, your website is the place where you will sell music, sell merch, and get fans on your email list, right? And if fans aren’t going back to your website on a regular basis they won’t be exposed to those offers.

So how can you keep your website’s content fresh, dynamic, and interesting? One options is to create a blog where you publish new content on a certain schedule – maybe it’s once a week, or maybe once a month, the key is to find a schedule that works for you.

I know “blogging” sounds kind of silly to a lot of people, but it’s important to remember that a blog doesn’t have to be you just writing about your day diary-style. You can write posts or release videos on whatever topics interest you.

Use your blog to share more insider-access to you and your music. You could easily create a blog post about how you get a certain tone or how you set up your gear, you could do video tutorials of your songs, you could post monthly Q&A’s with questions that you gather from social media, or you could share the behind-the-scenes process of your current project.

As a bonus tip – try giving each blog post a purpose by linking to relevant items on your store, gig page, or email signup form. So if you’re taking fans behind the scenes at your gigs in a blog post, link to your gig page. If you’re talking about the tone from your newest single, link to a place where they can actually purchase it.

AGENDA:

Here are a few things you’ll learn during the webinar:

  • We’re going to tell you exactly what you need to include on your website and WHY (so you don’t miss out on opportunities and sales)

  • We’ll break down the big website mistakes to avoid (You’d be surprised how many musicians make these mistakes, but we’ll show you EASY ways to fix them!)

  • Learn the 3 DIFFERENT audiences your website needs to be serving (most musicians only focus on 1)

  • Enter for a chance to win a LIVE WEBSITE REVIEW! (Yep – a few of you will get live feedback on your website and actionable tips for how you can make it BETTER :)

  • Plus all your burning website questions answered during the live Q&A

Sign up to join us live or sign up to get the recorded replay.

We hope to see you there!

Dave Kusek is the founder of the New Artist Model, an online music business school for independent musicians, performers, recording artists, producers, managers, and songwriters. He is also the founder of Berklee Online, co-author of The Future of Music, and a member of the team who brought MIDI to the market.

Read more from the source: http://www.musicthinktank.com/blog/3-easy-fixes-to-make-your-music-website-even-better.html

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Summer Safety: 4 Tips For Staying Safe At Concerts This Season

By Emma Sturgis

One of the most enjoyable summer activities is going to see your favorite band live. With concert attendance at an all-time high, you need to make sure that you are taking all of the necessary steps to stay safe during your concert experience. Here are four tips that will keep you safe at concerts this season.

Make Sure You Stay Hydrated

Drinking enough water is something that you don’t think about when you are in the middle of rocking out to your favorite song. However, it is very important that you are drinking enough water in order to stay hydrated throughout the concert. If you fail to stay hydrated, you could get in some serious health trouble when you are stricken with heat exhaustion during a long music festival. Even before you feel like you are thirsty, make sure you are drinking plenty of water to ensure that you will not fall victim to dehydration.

Only Drink Alcohol In Moderation

While it can be fun to have a beer or two while watching one of your favorite bands, it is important to make sure you are only drinking in moderation. This will help you to avoid making poor decisions during and after the concert. Never drive drunk! Even if you have to leave your car overnight, make sure you hire an Uber, a taxi, or take public transportation. If you do ever find yourself behind the wheel while intoxicated, you may have to face the legal ramifications of this choice. This will result in you having to seek legal professionals, like Thomas A Corletta, pay steep fines, and possibly serve jail time. Do the right thing and restrain from driving if you have had any alcohol to drink the evening of your concert.

Always Protect Your Hearing

When you have been waiting to see your favorite bands for months or maybe even years, it can be very tempting to watch the concert from the very first row. Protecting your hearing is imperative when you are this close to the main speaker system. Invest in some earplugs before you attend your favorite concert to avoid damaging your hearing.

Keep Your Money Hidden

Pick-pocketing is a serious problem for many concert goers. It is important that you have a safe way of storing your money and other personal belongings when at a concert. There are many money concealers for travelers that would be a perfect way to protect your money while you are rocking out at your favorite concert.

Concerts can be some of the most entertaining parts of the summer. It’s a time to rock out to your favorite bands and enjoy time with friends. Make sure that you use the above safety tips to ensure that you are being conscious of your health and safety as well.

Read more from the source: http://www.musicthinktank.com/blog/summer-safety-4-tips-for-staying-safe-at-concerts-this-seaso.html

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MusicThinkTank Weekly Recap: Securing Brand Sponsorship

By Music Think Tank

Read more from the source: http://www.musicthinktank.com/blog/musicthinktank-weekly-recap-securing-brand-sponsorship.html

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BRASH! & Roses | Welcome Rose Fall To The BRASH! Team

By BRASH Magazine

BRASH! Magazine Welcomes New Music Contributor, Rose Fall

BRASH! Magazine would like to welcome our new official music contributor Rose Fall to the BRASH! team. This young writer, blogger, and author has worked with us since 2016 as an intern giving her input and person writing style to the BRASH! brand.

“Rose has been a hard worker since day one. She’s been a great asset to BRASH! Magazine even before our first issue release. I’m happy that she’s officially on our team as a music writer and excited about her journey in writing and with BRASH! Magazine!” – E. Alexcina Brown, MBA, Editor In Chief.

Join us in making NOISE for this fabulous writer and stay tuned for more of her work in the upcoming issues of BRASH! You can view her article contributions in previous issues of BRASH!.

About Rose Fall
Rose Fall is a New York City native now residing in Los Angeles, CA. She is a blogger and author of “Heart” and “How to Get Your Heart Broken” Available now on Amazon. She’s also contributes for TheThings.com lending her expertise and unique writing style. As an official music contributor for BRASH! Magazine, Fall has worked with the brand as an intern working her way up proving that hard work DOES pay off. To learn more about Rose Fall and her projects, visit www.rosesarecool.wordpress.com.

Read more from the source: http://www.musicthinktank.com/blog/brash-roses-welcome-rose-fall-to-the-brash-team.html

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Allmusicrating Has Launched Its First Music Rating System Called EARs©

By Nissim Elias


Tel-Aviv, IL April 13, 2017 – allmusicrating (2017) has launched this morning its first music rating system called EARs©.

The Essential Album Rating System is an application and a database that measures the quality of music providing “True music ratings of individual tracks, complete albums, artists, and music of all genres”.

The company says that their system which is driven by a web based community of users, rates music in proportion to their TIME length where longer tracks of similar ranked music are rewarded with higher ratings that express their true value contribution to the album and to listeners.

“Music discovery services are now trying to suggest new bands and new music to listeners, but what is happening is that users are blasted with recommendations that are offering ‘more of the same” says Elias, the founder of EARs. “What we are trying to do is provide users with a service of making their own music selection’s, based on their own taste”.

The Essential Album Rating System EARs©, is described as a “fresh new concept for advanced users to maximize music exploration, by making better music selections”.

“The inability of the multibillion dollar music business to address this long awaited need to provide a standard, and a capability to evaluate and measure the quality of music, remains a mystery. We therefore believe that our new rating system will add significant value to the music fan, the music business, and to the serious music enthusiasts” says Elias.

To emphasize the need of this system Elias uses a quote from Peter Drucker:
“If you can’t Measure it, you cannot Manage It”.

It remains to see how the music business will respond to this initiative.

.

For more information, visit http://www.allmusicrating.com

Contact:

Nissim Elias

Email: elias@allmusicrating.com

About Nissim Elias

Nissim Elias is an entrepreneur with a great passion for music.
Some of his other projects include:

1. Music Rating Systems – Expanding Music Exploration (2016)
A Must Read eBook for “Power Listeners” available at allmusicrating.com

2. How to Fully Enjoy Listening to Music (2017), A fascinating practical book that presents a new approach on music exploration with easy-to-adopt original ideas and how to turn your everyday music session into a blast. The book will be available at the Fall of 2017.

3. RHM, Robotic-Human-massager (2006), a paramedical technology venture with a registered U.S. patent, targeting unanswered markets such as nursing, and wellbeing.

# # #

Read more from the source: http://www.musicthinktank.com/blog/allmusicrating-has-launched-its-first-music-rating-system-ca.html

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9 Steps To Securing A Brand Sponsorship As A Musician

By Billy Bones @bonestx

Whether your band is planning a tour or releasing new music, chances are it’s not going to be cheap. Brand sponsorship allows artists to do what they do best without worrying about the capital it will take to do so. Here are 9 steps to take when approaching a brand for sponsorship.

1. Begin with a budget

To speak intelligently about your project, know what you need and what you need it for. Create an itemized budget of equipment, studio time, travel expenses, lodging expenses, etc. The more details you know about your band’s financials, the more convincing you will be to a sponsor.

2. Understand your fans

Pushing a brand or product on the wrong people is equal parts ineffective and embarrassing. Yes, that alcohol sponsor has money to give, but if your fans are all under 21, what reward will the brand reap from a partnership?

Scour your social following. Platforms like Facebook, Instagram and YouTube have built-in analytics. With a goldmine of data in your pocket, the guesswork of determining your audience’s demographics, interests and reach is eradicated.

Pay attention to other artists your fans are following. Check out their feeds for recent partnerships, sponsorships and endorsements to get a clearer picture of what brands are resonating with your shared fanbase.

The brands you reach out to have a target audience, too. Do some research to see where they overlap.

3. Understand the brand

Partnerships are about shared gain. In order to understand what is profitable for the brand, investigate their target audience, as well. Do some research into their past partnerships and the “vibe” they put off.

More formally referred to as “brand essence”, a brand’s personality clues you in to their ideal candidates for sponsorship. Understanding a brand’s personality will enable you to paint a more vivid picture about why your two entities should work together.

Ethical alignment is also important. If a brand promotes veganism and you aren’t one, it may be hard for them to support you, from an ethical standpoint. Strong religious, political and social stances held by a brand reflects on you and vice versa. Once you think you’ve chosen a brand, dig a little deeper to find any hidden conflicts of interest.

4. Understand your value

Take time to assess what your band brings to the table. Do you have a large social following? Do you have connections to a local art scene? Are you willing to speak at seminars or engagements?

Paid promotion through Instagram and Facebook can be a great place to start if your following is comparable or outweighs your sponsor’s. Even if it isn’t, sponsoring you may reach a segment of their target audience they have trouble reaching. On any scale, brands are generally willing to offer you money to act as an influencer* for their target audience.

*For brands that may not understand this concept, explain it as “an ad that doesn’t look or feel like an ad but is in front of the right people.”

Here are a few more valuable sponsorship ideas:

● Appearing in brand’s ad campaign

● Connections to digital or print media

● Upcoming photo/press shoots/interviews

● Product placement on social media

● Product placement in music videos, interviews, photoshoots

● Build on past music festival sponsorship

● Branded state signage

Whichever tactic you choose to use, make sure you the value of your influence is pitted against other forms of advertising or sponsorees.

5. Be In The Right Places

You can reach out to a lot of people directly via LinkedIn. You need to look for people who handle marketing, and endorsements within the company by reviewing their profile. If there isn’t a system in place in a midsized company, go for the marketing and PR departments. If you’re looking to a smaller company, go straight for the top. Also you will want to check their website to see if they already have a process in place for sponsorships before proceeding.

Also another option for getting attention is by adding yourself to different market places and networks, where brands look for talent for different marketing and bookings. For example, Celebrity Endorsers is a marketplace where brands look for data on talents previous endorsements and their interests. Revfluence is a marketplace for influencers that brands use to find specific people to endorse their products. Booking Agent Info is used by brands to get the contact information for influencers and musicians to contact for endorsements and bookings.

6. Be a salesperson, nail the pitch

First, it’s 2017 and the phone scares most people. Stick with email if you can. Secondly, you are there to sell, so be a salesperson and consider these three things.

Timing

Be aware of a brand’s weather at the time. If the company is going through a major acquisition, PR fiasco, or event and tension is likely high, wait until the skies have cleared before approaching your contact.

More specifically, consider the time of month, week and day. It’s not a science yet, but prime email times are something to consider. Monday at 9 a.m. on the last day of the month, probably isn’t the best time. Neither is St. Patrick’s Day (or the day after). Choose a neutral time on Tuesday, Wednesday or Thursday to fire away. Tuesday has been found to be the most productive day of the work week.

Tone

Exude confidence in your writing. Don’t use words like “maybe” or “think.” Don’t ask, just tell. Tell the company what they need to hear. End your email with something to the effect of “We look forward to speaking further about our partnership.” Write like you’re already expecting an answer.

Talking points

Be specific, but not too verbose. Details can be worked out by phone or in person. Use short, complete sentences to describe what you want, what you’re offering in return and shared benefits.

Your pitch should be specific to each brand. Don’t use a template. Your selling an idea, so don’t use someone else’s. Here are some sample points you may use.

Introduction

● Greeting

● Brief mention of recent work or applicable recent sponsorships by [brand]

● Overarching sponsorship concept

What you want

● Desired end result for sponsee (e.g. record album, tour 50 U.S. cities)

● Desired end result for sponsor (e.g. customer growth, social media growth)

What you have to offer

● Simple tactics to achieve aforementioned goals (e.g. garner X new customers through [tactic])

● Demographic and interests of your fanbase (found in Step 2)

● Upcoming publicity gigs

Shared Benefits

● How brand and band align

● How you’ll represent/give a face to the brand

7. Seal the deal

Ideally, you nailed the pitch and have the opportunity to speak with key characters in person or by phone. Begin by building a relationship through genuine interest in a company’s current goals, initiatives and challenges.

Use your newfound revelations about the brand to fuel your presentation. Use words and visuals that refer back to the brand’s goals and target audiences. If you’re going to be on their turf, make them feel special. Music has a way of hitting people in the feels—who says a small, private lunchtime acoustic set is out of the question?

Don’t get discouraged if the brand asks you to refine your pitch. Often it needs to be approved by upper level fund management. They just want to make sure all foreseeable questions are answered.

8. Follow up

Thank you is an underestimated phrase. Thanking your contact for their time and consideration is not only polite, it’s revered. Make sure to say thank you.

Refine your pitch to include new information from your initial meeting and remember to focus on the goal of the brand, not your own. Create a clear, easy-to-follow proposal that includes goals, strategies, tactics and pricing.

During your proposal’s consideration, make sure to answer questions thoroughly and promptly to expedite the process. When an offer is presented, don’t be afraid to negotiate varying deliverables and money. Maintain focus on the value you’re adding to the brand.

Don’t commit to a final contract without an agent or manager to review the terms and an attorney to look at the legal side.

8. Keep your word

Congratulations on landing your sponsorship! Make sure you’re fulfilling your half of the bargain. Here are some tips for maintaining and growing your relationship with the brand.

● Fulfill all deliverables

● Over deliver (your sponsor will recognize the extra effort)

● Answer questions during sponsorship promptly and thoroughly

● Send consistent (not annoying) updates to your sponsors including numbers and inquire about results on their end

● Build from current sponsorship agreement success into longer or new contracts

Successful brand sponsorships are secured through targeted research, direct selling, sharing benefits and maintaining relationships. Like any business skill, they take practice. Pitch. Rinse. Repeat.

Read more from the source: http://www.musicthinktank.com/blog/9-steps-to-securing-a-brand-sponsorship-as-a-musician.html

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